Postapo merch for Bohemia Interactive

A product for really hardcore DayZ players? No problem

Challenge

Making a product with a company logo is a piece of cake for us. But when the famous Czech game studio Bohemia Interactive approached us in the early spring of 2024 with a request for a branded product, we knew we had to take it from a different angle. The result is a brand new product that we've designed down to the last splinter, tailored specifically for the studio behind the world's most played zombie survival game, DayZ.

Result

The resulting product is a perfect match for the DayZ game world - a multi-functional stand inspired by the game, combining practicality with a unique design that mimics the worn out survivor gear from the game environment.

Watch out for zombies!

Zombies, look out for the mess!

To make the stand truly practical, we equip it with a magnetic plate, special compartments for MagSafe chargers and practical trays for keys, glasses, bracelets and other small items or even glasses.

Packaging as an experience

For a complete experience, we have designed special luxury packaging that enhances the exclusivity of the product. The packaging is designed with attention to detail while providing perfect protection during transport. The joy of the product thus begins with the opening of the package and graduates at the sight of the authentically crafted stand reminiscent of the world of the popular game.

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